COVILLI PARTNERS WITH SONORA VALENCIA GROWERS

Covilli Organic Valencia Oranges are grown in San Jose De Guaymas, a coastal region in Sonora known for its microclimate and juicy, high-brix, robustly flavored fruit. The citrus orchards were the first to be planted in the area about 50 years ago. Over the years the land became semi-abandoned.

Covilli saw an opportunity to partner with the Association of Citrus Growers of Sonora, made up of 12 growers, to make a substantial positive impact on growers, communities and organic standards throughout Mexico, while offering consumers safe, socially and environmentally responsible organic citrus choices. Covilli spent years working closely with 3 motivated growers in the Association of Citrus Growers of Sonora to help make the transition to Certified Organic. The goal is to for the growers to become Fair Trade as soon as possible, but it is a process. “We are trying to change agricultural systems, putting our money where our mouth is. Placing faith and trust in the consumer, while continuing to educate them on how we are all interlinked in this holistic food system.” Alex and Iris Madrigal