RAINBOW VALLEY ORCHARDS
grower GROUP OF CITRUS GROWER PARTNERS
FOUNDED 1981
REgion SOUTHERN CALIFRONIA
SPECIALTY grapefruit, lemons, cara cara’s, grapes, navels, varietal mandarins
The roots of RVO go back to 1981, when Rich Hart ran a small coop of citrus farmers in San Diego County. Described as a group of hippies putting people over profit, their business was (and largely continues to be) counter-cultural, against the grain of consolidating corporate agriculture interests. Their business grew along with the demand for quality, chemical-free citrus down in San Diego – they brought a slew of growers into the fold and continually expanded their Fallbrook pack shed over the years. This growth culminated in today’s 200 plus grower-partners. But despite that growth, RVO has never dropped its passion for quality – they pride themselves in having customers who know what it means to wait for peak-season flavor. They choose organic not to follow a rising market, but out of a fundamental purpose to promote healthy soil and healthy people.
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